Where Deep Engineering Knowledge Meets Scalable Software

About Project

EASA is a global authority in the electric motor industry, trusted by engineers and manufacturers for its highly specialised tools and technical insights. The platform had been used for decades as a desktop based platform and used for motor rewinding design and multi motor comparisons and provide the motor library.

The project focused on transforming this legacy system into modern, web based experience without disrupting the precision, speed and trust that long term users depended on.The goal was to elevate the product’s usability and scalability and adaptability for the future.

Project Name

EASA

Industry

Electric Motors Engineering

Services

UI, UX, Design System

Product

Enterprise SaaS

Timeline

13 Months

The Challenges

The existing application was functionally robust but visually outdated and ergonomically rigid. Users had spent years and even decades working within the same interface, relying on dense input screens, fixed layouts and keyboard driven interactions. Some screens contained close to 85 input fields and minimal tolerance for deviation, the interface left little room for visual hierarchy or flow.

The biggest challenge wasn’t just about improving user interface but it was redesigning a system shaped by habit and expertise without breaking the mental models that users relied on to do critical work efficiently.

Design Approach

The process began with a deep immersion into the product ecosystem to understand workflows, constraints, and user behaviours. Rather than stripping away complexity, I focused on reorganising it to align with the user’s mental model. By introducing modern UX principles, dynamic field groupings, and intentional spacing, I allowed the interface to breathe without disrupting established workflows.

Through interactive prototypes and a gradual transition in design language, I built stakeholder trust and ensured the changes felt evolutionary rather than disruptive.

Solution

The redesigned platform introduced a clearer, more structured experience across core modules while preserving the depth required by expert users.For ACR (Advanced Coil Rewinding), layouts were refined to improve scalability and comprehension without compromising precision. Dense data was reorganised into clearer groupings, allowing users to understand and interact with complex configurations more confidently.

For MotorDB, the experience was rethought around comparison and analysis. Filtering, structured layouts, and side-by-side comparisons enabled users to evaluate multiple motors efficiently, reducing cognitive strain during long analysis sessions.Responsive behaviour was carefully adapted so that even data heavy screens could be accessed reliably on smaller devices.

System Design Foundations

Outcome

The redesigned platform delivers a more structured, usable, and future-ready experience while maintaining the precision engineers depend on. Users can now navigate complex workflows with greater clarity and confidence, whether working at their desks or in the field.The project redefined the product’s direction within EASA’s ecosystem, setting a foundation for ongoing user-centered innovation.

This foundation enabled new features and roles to be added without disrupting usability or visual consistency.

In Depth

Discovery Workshops

The project began with structured discovery workshops involving EASA’s key stakeholders. The objective was to establish a shared understanding of the product’s purpose, constraints, and real-world usage. These sessions focused on mapping existing workflows, identifying pain points, and uncovering undocumented dependencies that had developed over decades of use. Particular attention was given to understanding which behaviours were critical to preserve and which could evolve safely.

Usability Audit of the Legacy System

A heuristic evaluation was conducted to assess usability issues within the existing application. The evaluation focused on hierarchy, consistency, error prevention, and cognitive load—particularly in data-dense screens. This helped identify areas where complexity was unavoidable versus areas where structure and clarity could significantly improve usability without altering core functionality.

Information Architecture &
User Flows

The existing information architecture and user flows were reconstructed to fully understand their complexity before proposing improvements. This revealed deeply nested paths, tightly coupled dependencies, and opportunities to simplify navigation without removing capability. Revised flows emphasised predictability, reduced branching, and clearer transitions between tasks.

Feature Inventory & Role Mapping

A comprehensive feature listing was created and mapped against user roles to clarify permissions and responsibilities. This exercise surfaced redundancies, underutilised features, and areas where access controls required refinement. The result was a cleaner, role-driven structure aligned with real usage patterns.

User Stories

As an engineer, I want to compare multiple motors side-by-side so that I can evaluate performance differences efficiently. As an administrator, I want to control access to advanced configuration fields to prevent errors. As a field user, I want to access motor data on a tablet without losing critical detail.

Wireframes

Wireframes were created for key modules and iteratively refined through stakeholder reviews. These sessions focused on validating structure, flow, and priority rather than visual detail—ensuring alignment before moving into UI design.

UI Design & Design System

A scalable design system was created using Figma variables to manage typography, spacing, colours, and components. Multiple UI directions were explored for the most complex screens before converging on a solution that balanced clarity, density, and familiarity.